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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

Rose Face Cream

Rose Face Cream

 

rose face cream

For the launch of Rose Face Cream, I concepted, art directed, and executed a global 360 campaign, including video, digital, paid media, and Sephora + Ulta in-store fixtures. As Fresh’s #1 moisturizer, we focused on 72hr deep hydration, a duo of hyaluronic acids, and the end skin benefit.

 
 

fresh.com site creative

launch email

 
 

Sephora fixtures

 

Rose franchise magazine ad

CREATIVE DIRECTION: DAPHNE ASCOLI

ART DIRECTION & DESIGN: ALLISON COSTAGLIOLA

Quip Ultra PDP

Quip Ultra PDP